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When it comes to website marketing
and Internet promotions, you can start right here...
Every website, whether new,
old, or just a thought needs to consider the marketing that will be put
that website in front of it's targeted audience. Sounds easy huh?
It just takes time, perseverance, and the will to succeed!
The hardest part is sorting
through all the crap that's available to help you. Yes, I said crap.
There are a mountain of
businesses out there making incredible claims about FREE traffic
generation, FREE hits, Mega sales, - or worse, for a small fee of
$29.95 we can... blah, blah, blah.
Save
your money!
I have spent enough for all of us.
Following through with our suggestions
can offer you the most lucrative, ethical, and professional ways to achieve
substantial results and still sleep at night. No, you don't have to
go for your wallet, I will tell you about these programs in this
article (for no charge). A good education will assist you the most.
If you already have a site, I recommend we start with a
Website Analysis.
Before
You Build
#1 Have a plan - Not just a good idea.
Take your idea and formulate a complete plan around your goals.
Highlight any
USP's you may have.
#2
Build
Meta-tags into every category page! This is crucial to
targeted traffic success with the Directories and Search Engines. You need
to be found, not by your company name (only) but by "keywords" that the
general public would use to find your type of business or service.
DO NOT just pick any words, this is critical!
#3
Use those keyword phrases throughout your site or particular page.
Reinforce what topic you are addressing within that page (content).
#4
Publish an article or
newsletter that shows you are an authority on the topics you cover
(or try to sell). Just a spiffy sales letter is not enough.
This is also critical in acquiring the email addresses of prospective
customers.
#5 Create some banner ads with
impact for future partnership advertising. You will use these on
your site as well as banner partners you can swap impressions with.
#6
Begin considering what types of businesses or partners would or could
compliment your offerings. Start a list.
#7
Important: Create a budget for marketing your website. Yes,
there are many things that you can implement for free, however, successful
websites HAVE spent money wisely to get them to where they are.
Don't be fooled, you WILL spend money on marketing your website - it could
be potentially more than what your website costs you to build. The
verse goes like this... "Build it and they won't come". You may have
already learned this, and that is why you're here.
Written by and Copyright ©
Scott Sedwick
www.hyperformancemedia.com
Hyperformance Media offers
a number of their Copyright©
articles for re-publication. You can
reproduce these on your website, or in your Newsletter or Ezine provided
that the above link and copyright remains intact.
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