CD
ROM Business Cards
Created properly, an
extremely effective marketing tool.
It's a great concept, - and
it has a 'cool factor' of 300%. Offline marketing for online
success.
Many people will pop
these into their drive just because of image appeal alone. What's
really neat is when one is so well done, so informative, so interactive,
that everybody wants one. This type of viral marketing can be very
effective and create residual traffic to your business website and
telephone.
The point I would like to
make here is, don't undertake these projects without specific goals in
mind. Yes, they are cool, yes, they (themselves) are not that
expensive, but without a well done message, or purpose, they lose the
'cool' effect very quickly. The point is to keep interest, no matter
what your selling, or announcing, or rolling-out.
Anyone can get online and
find a dozen CD replicating firms pretty quickly. What you really
want to find is a professional consultant that can assist you in putting
it all together, making it all work, and keeping it interesting.
This presentation is what will make the CD card become a success (sizzle!).
Hyperformance Media is available for consultation on your project,
contact us at your convenience.
The CD cards are not your
big expense (under $1), it's the chosen platform and presentation you care to deliver and
how. Let's look at some ideas...
One of the first things
you should consider is that the presentation have live links to it's major
content. In this way, we can constantly keep our site pages updated
and the CD remains usable (not outdated).
When loading, you can choose to
have a permission based icon burned onto the user's Desktop that links
directly to your website.
You can make special offers
that can be retrieved at your website. You can use them for your
next huge Tradeshow Product Announcement and Roll-out. How about
your Corporate Year End Results?
These cards can hold
different capacities (MB's), and come in many shapes. You can create a
custom shape, but that adds heavily to the investment (there are plenty of
shapes available).
You can fit audio, video, and most content within this form factor.
The popular interface is currently Flash™ or other Macromedia™
applications. They are fast, allow complete creativity, and
interface well on both PC and MAC platforms. If you have a Flash™
specialist in-house, then you can save money in the creation process.
Now you should take the
major goals of the CD and layout a Storyboard that accomplishes those
goals. We have a lot of flexibility here, we have audio, sounds,
voices, music, and we have animation, video, and links to more
information.
This should be your
interactive TV commercial. Besides, the CD ROM's, we keep a copy of
the commercial on our website for the benefit of the people who didn't
receive a CD card. They can view our webfomercial from online too!
Use your logo prominently
through-out your presentation (branding). Keep your messages and
information focused, always restating the benefits. Know your
audience! especially if this CD Project is directed at a specific
market segment. Create the environment with that audience in mind,
not what desk executives like.
The image on the cover of
the CD is completely flexible as well. You can use a photograph, a
screenshot, or a combination. The image resolution has
improved dramatically in the past 3 years. Use or create some of
your "best stuff" for these CD projects, it is worth it.
You also pay for plastic
sleeves that each CD has been inserted in-to (you want these). It
makes them very easy to mail.
Consider that image, you
receive one in the mail with your Christmas card from the company.
Maybe you ship one out with every order for a month..? It really depends
on what you want to accomplish.
Written by and Copyright ©
Scott Sedwick
www.hyperformancemedia.com
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