"Doing good, ethical business pays for itself over and over." |
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Dale Earnhardt
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Yes, I know profits are pinnacle to most, but that IS NOT the bottom line! The bottom line is how your customer, partner, client or prospect walked away from their experience. What's so hard to get? It also helps you feel good about yourself and your business, which helps us sleep (live) better too!
Treat them the way you want to be treated... I mean it! Don't say something you have no intention of backing up with your actions. Keep your word in business, in compensation promises, in client promises, in every day business. This is pinnacle!
I don't want to ramble here, but some businesses need a wake-up-call (yesterday). What puzzles me is why? When you do good business, you get more good business. I'm not just talking about the Enron's or Arthur Anderson's of the World, I'm talking about every type of business out there, in almost every industry.
If each one of us refused to do business
with these unethical companies - we would have a lot fewer of them.
Be
one of the ethical ones.
Do
good business, keep your word,
don't venture into gray areas, and do the right thing! Sure, it will
occasionally cost you
something
, but it will pay you back, and it won't
cost you your dignity or pride or any true profits. Isn't
your business worth it? Or how about your personal reputation? Do
you care?
Try this:
The next few times you're faced with 'doing the right thing'?
Well, when you do it - do it with
extreme
pleasure
!
*
*This will pay you and your business back ten-fold . Why? Because that person (customer, employee, client, etc.) is going to tell at least 3-20 other people (potential customers who also like to be treated well). Remember, you did it with extreme pleasure , they're not just going to say they received a refund, or a promotion, - they're going to be jumping up and down at how well their situation was handled! - Make someone else's day! - you'll be surprised at how well your day goes. This is one definition of viral marketing, and it works!
I look forward to running into more good, ethical businesses out there - hopefully yours.
Remember - Doing good business rewards your business with more of it... we're all here seeking to do business with reputable firms and real people, let's do just that.
The upside? If your business does good ethical business - Then you are already ahead of a good chunk of your competitors! There's opportunity here . Keep up the good work, partner with other 'like types' and only do your personal business with other more ethical companies, like yours. We could see a decrease in our unethical competition very soon.
Thank you for allowing me to voice my thoughts and encourage the type of business that helped this Country, it's people, and ethical businesses - Grow.
Written by and Copyright
Scott Sedwick
www.hyperformancemedia.com
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